"The human being as measurement instrument"
Sensory analysis is a technique that grew fast over the last years and that uses the human senses to characterize a product.
To evaluate the softness of a chocolate or the sweetness of an orange juice, the bitterness of a coffee or the liking of a package over another one, to determine when a door noise becomes unpleasant or which skin cream out of several is the easiest to spread, groups of persons are asked to transmit the information they get from their senses. The human being becomes a measurement instrument asked to quantify, compare, or score during tests what he has felt when observing, tasting, smelling, touching, or listening to different stimuli. He is at the heart of the system that has to designate and follow the ideal product.
To yield precise results, this approach, based on the collection and computation of the sensations of an important number of persons, needs a rigorous environment, and a suitable computer tool with session organization, data collection and storage, and result computation.
With all these goals in mind BIOSYSTEMES has developed the FIZZ software solutions.
Various applications of sensory analysis
|In quality control, sensory analysis is a great ally to follow the sensory characteristics of the production, detect defects or the lack of consistency of a product.|
In R&D, it helps to understand the perception mechanisms of the stimuli, and the acceptability of the products.
Used in marketing, it rationalizes the commercial approach using consumer surveys, preference and acceptability tests, and comparison with products form the competition.