Various applications of sensory analysis
Today sensory analysis is an essential technique. Even if the main application domain is the food industry, no modern commercial approach can miss the input of this irreplaceable instrument, wich is often linked with consumer tests, whatever the nature of the product. The sensory characters of a product and / or its presentation must be taken in account right at the development stage, and be followed during production to guarantee the quality and the success of the product.
Quality control | In quality control, sensory analysis is a great ally to follow the sensory characteristics of the production, detect defects or the lack of consistency of a product. | |
Research | In R&D, it helps to understand the perception mechanisms of the stimuli, and the acceptability of the products. | |
Marketing | Used in marketing, it rationalizes the commercial approach using consumer surveys, preference and acceptability tests, and comparison with products form the competition. |